Illustration

FitSphere

The main idea behind FitSphere, a fitness application, is to track a persona performance and how they utilize the app. Based on this data, it makes adjustments to pique the interest of its users.
The client brief was created in DIGM 2357, where the main focus of the project was to create ideal personas representing the type of people who would use our app. Based on the research from these personas, we planned to create content for various social media platforms and strategize the best times to release it in order to attract more users

2024

Personas

Branded

  • #fitsphere
  • #fitspherefitness
  • #gymfitsphere

Content Type

  • #HowToFitSphere
  • #FitSphereFam
  • #NewOnFitSphere

Persona Based

  • #BeginnerToBeast
  • #FuelToFit
  • #BounceBackBetter
  • #StrongerEveryday
  • #CollegeGradFitness

Industry & Trending

  • #SmartFitness
  • #WellnessJourney
  • #loseweight

Social Media Post

Facebook, YouTube and Instagram

For the social media post, i created and inputted the media post for mock as to visualize how our content would look like when seen on each platfomr that caters to our audeince.

  • Video (short-form): tutorials, muscle and career journeys
  • Text Posts: Captions and video descriptions with extra info
  • Interactive Content: Request comments, feedback, and engagement
  • Why It Fits: Ideal for short dives—fitness routines (Jeffery), lifestyle tips (Teresa)
  • Video (short-form): Tutorials and information
  • Text Posts: Motivational, informational updates
  • Interactive Content: questions about their activity and fitness challenges
  • Why It Fits: Teresa thrives on community, Jeffery on knowledge sharing
  • Video (Short-form): Reels for workouts, Stories for daily updates
  • Info graphics/Static Posts: Step-by-step guides, visual tips
  • Interactive Content: Polls (especially for Teresa)
  • Why It Fits: Visual, snackable content ideal for both personas

Full FitSphere

Beginning