I approach digital media strategy through the lens of human behavior. In an increasingly noisy digital landscape, I help brands find clarity and connection. I build holistic ecosystems where content, data, and user experience align to tell a cohesive story that drives long-term loyalty


A research based on personas, in which defines what kind of audeince the brand called FitSphere would cater towards. This project revolves around marketing.

This project was made in DIGM 2353 to create content for the FALL 2024 DIGIFEST. The main visualization focus was to showcase a future that infuses technology with humanity

This collaboration was with Tom Cunanan for defining the brand definition for a Phillipean resturant called Hermes. The main goal was to find what gives Hermes a definition that could be recogonizable by both outsiders and insidiers who know about phillipean food.
